A Basic General View

Introduction

SEO is a process or tactical steps to be taken to enhance your online presence, but although we try to emphasize the basic SEO principles, it may coincide or work together with your overall marketing strategy, as per slide picture to follow.
We will use the source, your website as our starting point but will cover other media too.
Although you may apply all tactics, principles and strategy into SEO, I believe there is still no guarantee, but you will be better off than no seo efforts at all.
One reason being Google algorithms constantly changing.

A digital Echo Map

The Source namely: The Web Site www.ch………….co.za

There are types of SEO regarding a website:

On site SEO (Front end of the web site) - Global world wide
Off Site SEO (Backend of the website) - Global worldwide
Google Business Profile - Local
Google dedicated maps.
Youtube SEO
Social Media SEO
Google Ads Campaign

On Website SEO (Visitor may see)

Test the site with Lighthouse software (Although not a given for Google to rank you the best!)

Lighthouse Software

Resolve the issues accordingly to the results
A few on site principles:

Topography - title, heading, subheading etc.
Skimmable reading and bullets.
Internal links and active internal links(sentences)
Keywords (research process on its own).
Add value contents - be unique, trustworthy etc.
Pictures and videos(link to Youtube!).
Links to social media.
Add a BLOG - become a Thought Leader. More pages and keywords for Google to index! - It makes the website more important.

Off Website SEO (Backend and Google - Visitor does not see)

Backlinks - discuss
Google Analytics - monitor - visits, market, cohorts etc. Non technical.
Google Search Console. Monitor more technical requirements

All platforms - mobile, tablet and laptop
Sitemaps to be included - indexing of pages
Core web vitals - bad URL’s
Non indexed pages and the reasons thereof.
The speed of your website opening.
HTTPS! Secure site?
SEO descriptions of each website page.
Your website must be Google verified! Do they really know about your website?
And much, much more! Only mentioned a few for this presentation
Below a picture of backlinks on a website.

E.g. Website Backlinks in Google Search Console

Google Business Profile (From here on it also becomes marketing of your website)

Google Business Profile (GBP), a vital tool for local SEO efforts, offers businesses a powerful platform to enhance their online presence in local search results. By enabling companies to manage their information on Google's services like Search and Maps, GBP empowers businesses to reach local customers more effectively. This tool is essential for local SEO because it allows businesses to provide accurate and detailed information about their location, products, services, and operating hours, directly influencing how they are discovered and perceived in local searches. By optimizing their GBP, businesses can significantly improve their visibility to a local audience, making it an indispensable element in the digital marketing and local SEO strategies of any business.

From out of GBP you create your Google Ads Campaign
Therefore your GBP must be comprehensive and constantly maintained!
Including reviews, comprehensive replies on reviews
Including constant updates, posts and pictures.
Google dedicated map to be created. Exclusiveness!
Just to name a few for this presentation.

Youtube SEO

A SEO title
A SEO description
Monitor analysis - In your Youtube channel dashboard
Shorts and longs
Youtube advertisements
Refer back to your website
Marketing of your website

Social Media SEO (Your Electronic Brochures)

Links to website
Articles
E.g. FB ads
LinkedIn links and link articles
Marketing of your website.

Marketing and building a Brand

Logo
Business cards
Build a Brand
Link building
Blogging
Networking
Word of Mouth

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